Pluralsight

License Management

The most requested feature by our enterprise customers was license management. This feature was tied to $25 million in annual recurring revenue (ARR), achieving the following successes:

  • Improved enterprise license management by making license allocation easier for teams

  • Positively impacted B2B customer account renewals linked to $9 million in ARR

Project Overview

Only top level plan admins were able to assign and un-assign licenses, causing a bottleneck in the experience for managing accounts for admins and managers. Customers want to give these privileges to their team managers. This issue was flagged as a reason to not renew for a large amount of customers.

Role

My role: Sr Director of Product Design

Designer: Rose Cox

Actions

  • Discovery / research reviews

  • Product Design Editing

  • Feedback

Designer Actions

  • Discovery / research

  • User interviews and testing

  • Design workshop and reviews

  • High fidelity prototypes in Figma

  • Iterating based on feedback

Process

Discover

  • Conduct User Research

  • Market & Competitive Analysis

  • Quant & Qual Research

Define

  • Define problem & success

  • Understand technical feasibility

  • Gather requirements

Design

  • Wireframing

  • Prototyping

  • Design pairing

Test

  • Usability testing

  • a/b testing

  • Design Iterations

Deliver

  • Monitor outcomes

  • Document

  • Iterate further as needed